Space Jam: A New Legacy

Bloomingdale's is partnering with Warner Bros. for the movie 'Space Jam: A New Legacy' to launch the "It's Game Time" pop-up shop. This event also features an exclusive collaboration with celebrated street pop artist Mr. Brainwash, honoring his passion for basketball, music, and art.

Clients

Warner Bros.

Mr Brainwash

Company

Bloomingdale's

Role

Creative Producer

Year

2021

The Carousel at Bloomingdale's is committed to providing exciting cultural experiences for customers. My team oversaw both the online and in-store experiences, managing everything from concept to execution. We collaborated with various vendors, legal teams, brands, talent agencies, and Warner Bros. to create a buzzworthy experience that appeals to people of all ages!

Selecting the right substrate was essential; it needed to be engaging, eye-catching, and consistent with the movie's themes. Our creative strategy diverged on this project, as the digital art direction was adjusted to align with exclusive product partnerships.