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Store Design,Channel
The Apple Channel accounts for 80% of Apple's overall business. It encompasses all sales channels outside of Apple Retail Stores and is diverse, featuring various complexities. This includes Apple Premium Resellers, Apple Shop-in-Shop locations, Apple Authorized Resellers, telecommunications providers, and major retail chains.
Company
Apple
Role
Senior Producer,
Marcom
Year
2010-2018
As a producer in the Marcom team at Apple, I had the privilege of being mentored by and collaborating with some exceptionally talented individuals.
One of my key responsibilities was to uphold the high standards of fixture and merchandising production and installations. Building strong relationships and ensuring clear communication with vendors across various countries were essential to the success of Apple’s brand partnerships in the diverse environments of channel retail.
I managed Apple programs, which included conducting prototype reviews, developing Creative and Business Briefs, exploring space planning options, pitching ideas to C-Suite executives, and designing full-scale layouts for Apple Premium Reseller stores. I collaborated closely with Apple’s Worldwide Design and Production teams to secure final approvals and implement program enhancements.
Working closely with Apple global production teams, providing regional feedback on prototype reviews, production risks and fixture enhancements per country compliances.
